New Year 2009, we want something new

Family, Health and wellness, Life Style
New Year is quite the same every year, we avoid travelling upcountry or abroad to avoid crowded. We went to have dinner with family.
We having dinner with on 31/12/08 with my relative side. On 1/1/09, we went to having dinner with my wife side.
But this year, I think we should have something new. I always feel that I will be lucky in 2009 at least in my mind.
If you can feel like this since the beginning of the year, you will be lucky for sure. Everything will drive from your heart.
I plan to buy my wife a new car since she use Altis for more than 6 years.
I think a lot to choose between Accord, Camry, Wish, Captiva, Teana and CR-V which are all in the same price range.
Accord -> interia design does not catch me.
Camry -> interia almost same style like new Altis that I drive
Wish -> heard about noise suppression and suspension issue
Captiva -> ugly interia design
CR-V -> Suspension issue
Teana -> looking better among all but old body.
Wait a minute, I see from the internet that Nissan gonna launch new body in Q1’09.
Perfect timing for us, very beautiful like picture below but my wife didn’t see it yet.
I already told her that I already make decision to buy it. We want something new.
Note: at the end, I didn’t buy it since my wife choose Toyota Wish instead. She wants family car that children can watch cartoon from TV at back seat.

เมื่อร่างกายคุณตกผลึก

Health and wellness, , ,
ตอนเด็กๆ เคยลองทำการทดลองทางวิทยาศาสตร์กันไม๊
เลี้ยงผลึกสารส้มไง สนุกมากเลยนะ
ยังจำได้เลยว่าแข่งกันเลี้ยงกับญาติๆ และพี่น้อง
ต้มน้ำให้เดือด แล้วก็เอาสารส้มละลายลงไปจนมันละลายต่อไม่ได้
จากนั้นก็เอาเส้นได้ห้อยจุ่มไปกลางภาชนะ พอตกเช้าก็มาดูว่าใครได้ผลึกก้อนใหญ่กว่ากัน
ที่สารส้มตกผลึกก็เพราะ น้ำเย็นลงและความสามารถในการทำละลายลดลง
เคยนึกบ้างไม๊ว่าร่างกายเราก็เต็มไปด้วยสารละลาย แล้วก็เต็มไปด้วยน้ำ
จะเกิดอะไรขึ้นถ้าความสามารถในการทำละลายภายในร่างกายเริ่มลดลง?

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MBA: Financial management (nightmare from the past)

IT Management series, ,
Did you know that I got ‘F’ for Financial management in BBA? It still stick in my mind for long.
In the old day, I didn’t understand a bit about this subject. I also don’t know the different between finance and accounting. Now I realized that it because I don’t know what is it application (how to apply it?).
Until I started to learn and interested in stock exchange. I found that FM will help a lot on my investment decision if I understand this.
I count the day to study this subject and also would like to get rid off my nightmare
I passion to know it so much until I decided to cancel free trip to Beijing to attend the class.
My strong wills never disappointed me, I got A grade for this subject.
When you are still young as new jobber, you will hardly realize how important of financial and how to apply to your job (especial in IT field, it looks like financial is another edge of the world from IT). But when you become manager level, you will know that every activity and application must contribute back to business objective. Financial ratio will be used to measure business success, shaping business strategy and telling us which area should be improved.

Happy Birthday Geno

Family, Life Style, ,
November 2008: Yesterday was Geno Birthday. In fact, we already celebrated his birthday since Sunday because no one can come back early on Monday.
He got 2 cakes on Sunday. The first one we bought and celebrated within our family in the morning.
The second one, Tuck bought it for him to celebrate at Mom’s home in the evening.
The funny thing is that he got sleep talk since Saturday night singing birthday song and blew the candle in his dream.
It can’t believe that 2 years old boy knowing about his own birthday and sleep talk.
Anyway, he did very good blow on Sunday. He took down 2 candle lights within one blow.
He tried to do the same on the second cake in the evening but he blow into wrong direction. Very funny.
Happy Birthday Geno, this event will be your good memory for long.

Happiness is floating in my house

Family
November 2008
Today is Loy Kratong day, I’m still busy with MBA study at night.
I ask Gob to take our sons to go for Kratong floating at the lake.
I beleive that both of them will happy to experience a lot of Kratongs floating with candle light on the lake, especially Geno.
I didn’t have a chance to ask any of them since they will all sleep once I came back to home.
However, when I open the door to my home. I see fancy balloon floating up to the ceiling of my dining room.
It flashes me back to the last two years when Nano first got fancy baloon. He was very impress about it and played with it until it floated away into the sky.
At that time, I must calm him down by saying that Chicken balloon float into the sky to save the world (follow his favorite catoon ‘Little Chicken’).
When I see both Mickey mouse and Ultra man fancy balloons today. I keep smiling  and happy inside.
Both of them gonna love these balloons for sure and imagine about both of them smiling and laughing when playing balloon.
It seems like their happiness are still floating and I can feel it

MBA: Business Research (does it still a must subject in MBA?)

IT Management series, ,
At first, I have a question again why we need to learn this subject in MBA?
This subject is too generic. If we need to know someone opinion, we just simply send out questionnaire. We just set the questions that we would like to know and let respondents answer. Then we just analyze the result that we get back.
When I study more and more, I found that BR is not simple like that. There is a systematic approach and standard procedures how to conduct research.
There are 2 type of research: Applied research (answer specific business questions) and Academic research (conduct to prove theory and set up new theory on top of existing academic research).
I just know from BR that we cannot simply create questions in the questionnaire. We need to follow well studied structure as framework. For example, if we want to know opinion of respondents on service improvement quality, we must use SERVQUAL instrument to do it.
There are 5 categories framework in SERVQUAL that already proved as best practice in measuring service in 5 dimensions
1) Tangible
2) Reliability
3) Responsiveness
4) Assurance
5) Empathy
We need to measure these independent requirements against customer behavioral intention
We need to set Hypotheses on our research and convert them into relationship between independent requirement and behavioral intention. After that, we must set the questionnaire in order to support Hypotheses base on 5 dimensions above.
Once we got the result from questionnaires, we must input them into SPSS and find correlation between each of requirement relationship. This is the difficult part to analyzing statistic data. You must know how to interpret data as well. At the end, you will know that the hypotheses that you set up are valid or not and what is the magnitude of each service items in each dimensions show strong impact on each customer behavior.
In my opinion, the BR method mentioned above try to eliminate bias and finding the blind spot of target audience to get real insight which sometimes the target audience also doesn’t realize the existing needs in their trait.
I got ‘A’ grade for this course although I don’t like it. But I heard that I may need to use it again for MBA project.
I found out that BR concept is old school method. I also found that MBA student may get more benefit to understand more about user experience though consumer journey (CJ). CJ is modern marketing research methodology to find consumer insight. With CJ, it also can help to understand clearly when to use IT solution at which CJ stage in order to acquire and retain consumers to advocate for our product brand. The most important thing is that consumer change their mind very fast by new digital trend. Business needs just more than CJ to react with no loyalty world by introduce design thinking method that can add on and adapt solution to always meet with customer needs.